Is Your Brand Fully Committed to Customer Experience?
Take This 3 Question Quiz to Find Out – and Get Started When Judy Weader, a senior analyst at Forrester, recently wrote about the importance and urgency of prioritizing CX strategy, she described prioritization as both and art and a science – and she defines it as...5 Must-Know Facts About Customer Care In Today’s Homebody Economy
Since mid-March, McKinsey & Company has been conducting a series of “Consumer Sentiment” studies in an effort to track the impact of COVID-19 on buyer needs, expectations, and attitudes. When their most recent results were reported a few weeks ago, I couldn’t help...In the Race to Meet Shifting Customer Values, Tap Into The Simple Genius of the Kano Model
Customers everywhere are undergoing a dramatic (sometimes unconscious) recalibration of their brand expectations. For the brands who fail to measure, embrace, and adapt to these changes, the future may look very uncertain. If you doubt that, consider the many basic,...A 7 Step Roadmap to Your Post-Pandemic Business
While there’s a lot of advice floating around out there about how to save, revive, restore, or reboot a business that is staggering under the weight of COVID-19. Very few have been as resonant or straightforward as this recent summary by Bruce Levinson for...Follow Us
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