by administrator | May 24, 2019 | Uncategorized
No matter where you are in your marketing and branding journey, you and every other sales organization have at least one thing in common. Your inbound marketing strategies (actually, nearly all of your marketing efforts) really only exist for two primary reasons: To...
by administrator | May 21, 2019 | Uncategorized
I’ve been talking a lot about customer experience (CX). That shouldn’t come as a surprise, given our focus on CX here at Skybridge Americas. Being able to deliver a consistent, superior, memorable customer experience is what enables you to build and maintain your...
by administrator | May 16, 2019 | Uncategorized
Customer experience (CX) shapes loyalty, profitability, and ultimately, a company’s long-term success. But what does CX look like within your organization today? Who has defined it? Multiple studies – of consumers as well as marketing leaders – confirm that CX is no...
by administrator | May 14, 2019 | Uncategorized
The Keys to Customer Engagement I recently came across an article on customerthink.com by Bob Apollo, founder of Inflexion-Point Strategy Partners that examines how a business’ growth strategy is often dependent on how well that business can tell its story. In the...
by administrator | May 9, 2019 | Uncategorized
Maintaining a successful medical or dental practice depends on your ability to sustain excellent patient satisfaction, experience, and engagement. But how are you defining patient experience? Are you operating under the impression that it’s all about your patient’s...
