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Customer Journey Mapping Helps Prioritize Inbound Customer Care

by Jeff Batt | May 30, 2019 | Uncategorized

Back in the 1990’s, most businesses saw – and operated – their inbound call centers as little more than an expense. A call center’s performance was measured by how cheaply it could be run. The calls with customers were, in turn, measured with a conveyor-belt...

Great Patient Care Starts With a Great Experience on the Phone

by Jeff Batt | May 28, 2019 | Uncategorized

Your patients expect you to provide them with the highest level of care. They need to trust you to have their best interests at heart, at every phase of their relationship with you, your practice, and everyone in your office. But, if you’re like most medical or dental...

5 Ways Your Brand’s Success Depends on Your Call Center

by Jeff Batt | May 24, 2019 | Uncategorized

No matter where you are in your marketing and branding journey, you and every other sales organization have at least one thing in common. Your inbound marketing strategies (actually, nearly all of your marketing efforts) really only exist for two primary reasons: To...

50 Retail Innovation Stats that Prove the Power of Customer Experience

by Jeff Batt | May 21, 2019 | Uncategorized

I’ve been talking a lot about customer experience (CX). That shouldn’t come as a surprise, given our focus on CX here at Skybridge Americas. Being able to deliver a consistent, superior, memorable customer experience is what enables you to build and...

5 Customer Experience Mistakes That Hurt Your Bottom Line

by Jeff Batt | May 16, 2019 | Uncategorized

Customer experience (CX) shapes loyalty, profitability, and ultimately, a company’s long-term success. But what does CX look like within your organization today? Who has defined it? Multiple studies – of consumers as well as marketing leaders – confirm that CX is no...
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