by Andrew Bosko | May 30, 2019 | Uncategorized
Back in the 1990’s, most businesses saw – and operated – their inbound call centers as little more than an expense. A call center’s performance was measured by how cheaply it could be run. The calls with customers were, in turn, measured with a conveyor-belt...
by Andrew Bosko | May 28, 2019 | Uncategorized
Your patients expect you to provide them with the highest level of care. They need to trust you to have their best interests at heart, at every phase of their relationship with you, your practice, and everyone in your office. But, if you’re like most medical or dental...
by Andrew Bosko | May 24, 2019 | Uncategorized
No matter where you are in your marketing and branding journey, you and every other sales organization have at least one thing in common. Your inbound marketing strategies (actually, nearly all of your marketing efforts) really only exist for two primary reasons: To...
by Andrew Bosko | May 21, 2019 | Uncategorized
I’ve been talking a lot about customer experience (CX). That shouldn’t come as a surprise, given our focus on CX here at Skybridge Americas. Being able to deliver a consistent, superior, memorable customer experience is what enables you to build and...
by Andrew Bosko | May 16, 2019 | Uncategorized
Customer experience (CX) shapes loyalty, profitability, and ultimately, a company’s long-term success. But what does CX look like within your organization today? Who has defined it? Multiple studies – of consumers as well as marketing leaders – confirm that CX is no...
