Customer loyalty isn’t something you build once and count on forever. It is fragile, vulnerable to every encounter your customers have with your brand, especially those that occur at the contact center. As a growing number of organizations have come to recognize,...

Thanks to the strange, mixed messages our economy keeps sending, many businesses find themselves juggling the dueling concerns of sustained talent shortages and lingering worries of a 2023 recession. As plans and budgets go through new rounds of scrutiny, some...

At this time of reflection, gratitude, and anticipation of a new year, we at Skybridge Americas wish to express our deep appreciation for our customers, our partners, and our talented Skybridge team members. Together, we have helped set new, higher standards of...

I am happy to announce that Christine (Chris) Guzman has joined Skybridge Americas as Chief Financial Officer. Chris brings an extraordinary combination of industry success and thought leadership to her role. A respected expert in finance, strategy, functional...

'Tis the season for spooks, scares, and spine-tingling surprises. And while most of us enjoy greeting the unknown at our front door on Halloween night, no one is amused by an unexpected nightmare experience with customer service. What happens when your customers reach...

In a recent article for Forbes, business trend forecaster Brian Solis describes “a circle” with a picture of a customer in the middle of it. This, he says, is how most of us define “customer centricity.” It’s a promise to consider the impact on our customers in...

As a consumer, I know how I feel when I have to reach out to customer care. So do you. Some brands (our favorite brands) make it so easy.  One call or text or chat is all it takes to get what we need. So quick and painless that we barely stop to think about how well...

We spend a lot of time in the customer care industry talking about consumer expectations: the trends, the unpredictable shifts, and of course, the latest and greatest innovations we can employ to better meet them. We invest in ever-greater organizational flexibility,...

Even tiny shifts in leadership focus can lead to costly drops in customer experience. After showing an impressive post-covid CX rebound – and steady gains in 2021, US brands appear to have hit the wall. That’s according to Forrester’s 2022 US Customer Experience...

It’s Time to Look Beyond Brand Loyalty The 6 ways consumers build long-lasting connections (and more profitable relationships) with the brands they love In their newly released 2022 Brand Intimacy Report, MBLM has expanded their decade-long investigation into the...