Better CX isn’t just about driving profit

(It Will actually save you money. Here’s how.) A frequent topic of conversation between C-suite leaders and their sales, marketing, and customer care teams – especially during annual budgeting – revolves around customer experience. Long considered one of the...

3 CX Barriers You Need to Knock Down Now

I’ve been following a series of articles by Jim Tincher for Heart of the Customer in which he tackles this fundamental (and beautifully simplified) truth: “If you can improve customers’ experiences with your company, they will be happier, they’ll stay with you longer,...