by Andrew Bosko | Nov 25, 2020 | Uncategorized
Sometimes, especially during periods of challenge, it’s easy to see when something’s not working. It’s tougher to see why. And often, it can feel nearly impossible to see how to fix it. Every brand has been there. This round-up of CX tips from the Forbes...
by Andrew Bosko | Nov 20, 2020 | Uncategorized
The entire concept of “Customer Experience” as a brand differentiator has been around for a long time now – certainly long before 2020. And until this year, successful brands have relied on their knowledge of their customers’ needs and priorities to make substantial...
by Andrew Bosko | Nov 18, 2020 | Uncategorized
A CX Report Card from 4,000 retail customers In a recent study, business communications company Mitel® surveyed more than 4,000 consumers to get a clearer view of how the pandemic has been shaping customer experience and expectations. As I read through their summary,...
by Andrew Bosko | Nov 12, 2020 | Uncategorized
“Customer experience strategy is the first step to business survival in 2021, especially for large organizations and iconic brands.” That’s how Liliana Petrova, of consulting firm The Petrova Experience, recently summed up the urgent importance of CX strategy in the...
by Andrew Bosko | Nov 11, 2020 | Uncategorized
Not long ago, in the BP (before pandemic) era, successful brands had gotten so good at knowing, engaging, and selling to their consumers. Back then, their buyers’ everyday lives – and purchasing habits – were largely defined by the social media ecosystems in...
by Andrew Bosko | Nov 6, 2020 | Uncategorized
It’s been quite a week, in the middle of quite a year… and next, we head into winter. It struck me today that, no matter how you or I – or any individual leaders within their organizations – might be feeling today, the truth is, we have a mighty responsibility to the...
