by Andrew Bosko | Aug 6, 2020 | Uncategorized
Take This 3 Question Quiz to Find Out – and Get Started When Judy Weader, a senior analyst at Forrester, recently wrote about the importance and urgency of prioritizing CX strategy, she described prioritization as both and art and a science – and she defines it as...
by Andrew Bosko | Aug 4, 2020 | Uncategorized
Since mid-March, McKinsey & Company has been conducting a series of “Consumer Sentiment” studies in an effort to track the impact of COVID-19 on buyer needs, expectations, and attitudes. When their most recent results were reported a few weeks ago, I couldn’t help...
by Andrew Bosko | Jul 31, 2020 | Uncategorized
Customers everywhere are undergoing a dramatic (sometimes unconscious) recalibration of their brand expectations. For the brands who fail to measure, embrace, and adapt to these changes, the future may look very uncertain. If you doubt that, consider the many basic,...
by Andrew Bosko | Jul 28, 2020 | Uncategorized
While there’s a lot of advice floating around out there about how to save, revive, restore, or reboot a business that is staggering under the weight of COVID-19. Very few have been as resonant or straightforward as this recent summary by Bruce Levinson for...
by Andrew Bosko | Jul 23, 2020 | Uncategorized
Businesses throughout the world are busy revising sales projections, staffing costs, even entire strategic plans in response to COVID-19. For many, the future remains extremely uncertain. For most, one thing remains abundantly clear: survival of the brand will hinge...
by Andrew Bosko | Jul 21, 2020 | Uncategorized
Usually, we think of “disruptors” as upstart competitors that swoop in with new solutions to old needs (or new ways of convincing buyers of needs they never even knew they had). Unforeseen disruptions can wreak havoc on the processes, practices – and profits – of even...
