Never Make these 3 Marketing Mistakes Again
Sometimes it’s all too easy to get so focused on the day-to-day minutia of running a growing business that we can lose sight of the fundamentals. Last week, I came across this wonderful piece on Forbes, written by market research expert, Kimberly Whitler. In it, she asks Kipp Bodnar of Hubspot to highlight the most common mistakes he sees growing businesses make – and shares clear, useful tips on how to avoid them.
Check it out. If you would like to learn how Skybridge Americas can you’re your business improve your inbound customer care experience, please reach out. We would love to talk with you.
3 Marketing Mistakes That Small And Medium-Sized Companies Make (And How To Prevent Them)
Kimberly A. Whitler
Small business marketers invariably have different challenges than large company marketers. Smaller budgets. Smaller teams. Less time for extensive, rigorous testing. To better understand how these unique challenges can lead to unanticipated mistakes, I turned to Kipp Bodnar, CMO of HubSpot, a leading growth platform.
Kimberly Whitler: Kipp, I know that you work with many with small and medium sized firms. These firms tend to have extremely constrained resources that can lead to different types of challenges—and problems—relative to large firms. What are the top mistakes that small company marketers make?
Kipp Bodnar: I actually see three big mistakes that are more common among smaller firms.
- Losing Sight of Loyal Customers: For smaller companies, in particular, it’s critical to maintain the customers that you have and make sure they are happy and growing better. However, for many small companies, they either don’t have great insight into their most valuable customers or they don’t have the resources to develop stronger relationships. This comes down to a technology/systems challenge or a human resources one. Investing in the source of the problem (i.e., technology/systems or human resources) is the way to address this issue.
by Bobby Matthews
Senior Vice President, Sales and Marketing
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