These 7 Quick Questions Will Tell You
I recently found this article by Sara Lavenduski and found myself wishing that every customer care manager – and every CEO – would take a few minutes to read it. In her 7 Ways to Improve Customer Service” Lavenduski provides wonderfully clear and direct roadmap for measuring the sales effectiveness of any customer service team.
As you evaluate your current inbound customer care program, ask yourself these 7 questions.
On every call, do you:
- Respect Your Buyers?
- Spend More Time Listening Than Talking?
- Approach Every Customer With a Service Mindset?
- Deliver a Truly Seamless Experience?
- Show Flexibility & Adaptability?
- Approach B2B as Genuine P2P?
- Always Offer to Find the Right Solution?
If you had to answer “No” or “I’m not sure” to any of these questions, it may be time to look for an outsource partner who can get you to “Yes!”
At Skybridge Americas, we specialize in delivering superior customer experiences that build loyalty, promote future sales, and boost profitability. Please reach out. We would love to talk about how we can help you!
Seven Ways To Improve Customer Service
An excellent customer service experience will lead more naturally to a close.
by Sara Lavenduski
- Respect the Informed Buyer
It’s challenging to sell to buyers who’ve already done their research and have detailed questions in-hand, but it’s inescapable. Your SEO-optimized website should provide information they can use to do research on their own time. If they like what they see, they’re more likely to want to connect with your company.
- Spend More Time Listening Than Talking
Sales pros must resist the urge to chatter about their company’s offerings. Instead, you must make the conversation all about the prospect. Ask about their upcoming needs and goals, and then share how your solutions can help address those particular needs.
- Approach With a Service Mindset
Responding in a timely matter, giving consultative advice and respecting prospects’ goals/needs goes a long way to becoming a trusted partner.
Senior Vice President, Sales and Marketing
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