by Andrew Bosko | Nov 3, 2020 | Uncategorized
It’s a time when countless consumer-focused brands are wrestling with this year’s customer experience (CX) performance and next year’s CX plans. If that’s true for you, don’t forget one of the most important steps in the process. Step away from the spreadsheets and...
by Andrew Bosko | Oct 30, 2020 | Uncategorized
Worried that this spooky year is scaring away your customers? Here are my top 5 tips for luring them back to your front door and treating them so well that they’ll never run away again. Stop catching them by surprise! Nobody likes an ugly surprise. This year, your...
by Andrew Bosko | Oct 28, 2020 | Uncategorized
How to turn a one-time purchase into a loyal customer relationship Consumers are now more mobile, open to switching brands, and intolerant of poor customer experience than ever. What does it take to keep a customer coming back? In a word: Trust… But trust is tricky....
by Andrew Bosko | Oct 22, 2020 | Uncategorized
I’ve written a lot about the (often underestimated) role that a customer care team plays in achieving superior customer experience and long-term loyalty. No matter how spectacular or well-funded your marketing strategy – and no matter how flawless your sales operation...
by Andrew Bosko | Oct 20, 2020 | Uncategorized
Cooped-up customers say they’re ready to spend, big, online this season. Are you – and everyone on your team – ready to make their brand experience a merry and memorable one? If you’re looking to your plans and experiences from holidays past, you’re probably not. I...
by Andrew Bosko | Oct 15, 2020 | Uncategorized
In a year that has forced so many brands to rethink plans, revisit marketing strategies, and revise budgets, it helps to step back, take a breath, and check the landscape from somewhere above the tree line. In other words, get out of the weeds. Not always easy. But so...
