How Customer Centric Are You?

Use this 10-Trait Scale for a Quick Reality Check Customer centricity. You know what it means: running your business with your customers’ needs front and center of your actions, investments, and decisions. You also know why it’s important to be customer centric. And...

Have You Taken the CEO DIY CX Check-Up?

Don’t Skip These Critical Steps Sometimes, the best way to get a reality check on how well you’re really treating your own customers is to simply be one of your own customers. Experience your brand’s customer experience. What do I mean by that? Well, let’s be real. If...

4 Truths About CX Every Brand Should Revisit Now

When your customers reach out to you with a question or a problem, you know they’re expecting a clear, accurate, efficient response. If you can’t meet those expectations, the future of your customer care operation – and your brand – looks pretty bleak. But you also...