After a year of getting the rug get pulled out from under nearly every plan you thought you had last January, you’d be forgiven for approaching 2021 with some trepidation.
So, how can you best position your brand to meet your customers’ expectations next year? How can you protect those relationships in the face of changing tastes and a revolving door of new competition?
When it comes to customer loyalty, I’m convinced that the best advice is to keep the focus on what you can control, no matter what happens in your market:
- Always listen to your customers;
- Lead with your values and stay true to them;
- Never forget the link between employee experience and customer experience;
- Be a partner to your customers by embracing their goals and delivering on them.
In a recent article, the Forbes Communication Council spoke with 14 marketing and loyalty experts to ask their best advice for building brand loyalty and strengthening customer relationships going into next year. All of these ideas are solid reminders that, beyond any one set of rigid strategies or old rules, it’s the ability to show flexibility, care, and a willing to adapt that will win at the loyalty game.
You can check out all of the tips below. If you would like to know more about how Skybridge Americas helps our clients build long term customer loyalty and greater profitability, please reach out. We would love to talk!
14 Effective Ways to Improve Brand Loyalty
Forbes Communication Council
It’s a proven fact that repeat business is generally a far more sustainable method of generating income than cultivating new consumers. Lifelong, loyal customers can be a godsend for a business. However, to get and keep these customers over the long term, the company will need to put in some work.
Meaningful relationships are what keeps customers coming back over the long term. Focusing on building these customer relationships and their experience with the business can go a long way toward improving brand loyalty.
Here, 14 associates of Forbes Communications Council go into detail about some of the strategies a business can deploy, including relationship-building, in order to strengthen brand loyalty over the long term.
- Tap Into Common Values
The best way to build brand loyalty is to create strong relationships based on common values. Find out what your customer cares about — both on and off the invoice — and look for commonality within your organization. Engaging in common causes in the community can create decades-long partnerships that extend far beyond one sale. Your customers are people, and connecting with them is the goal. – Melissa Duenas, Leidos
- Get Personal With Your Customers
To improve brand loyalty, get personal with your customers on a regular cadence to create a relationship that generates value for them, both in their hearts and minds. People buy from people, and people like quality and value. -Gily Netzer, Cymulate – Continuous Security Validation
- Be Proactive, Not Reactive
It’s key to be proactive and not just reactive when it comes to customer success. Of course, it’s imperative we listen to our customers when they approach us with challenges or issues, but we can create a much deeper sense of customer loyalty by proactively approaching customers and giving them the opportunity to give feedback. – Diogo Felippelli, Tagger Media
- Stay Connected Between Projects
Stay connected with your customers and past customers between projects. A regular client-focused newsletter allows customers to stay up to speed on your service offerings. A client discount is also a great incentive and a justified expense if you compare the cost per new lead versus cost for retention. -MaryPat Kavanagh, Terahertz Device Corporation
- Start With Your Employees First
If you want loyal happy customers, start with employees first. When they feel appreciated, valued and included, customers see and feel it too. Call your boss and colleagues. Ask how they are doing and what you can do to help. Be agile. Be flexible. Personalize communications. Employees will then pay it forward, even when their boss isn’t looking! Loyalty is contagious. – Stacy Sherman, Doing CX Right
- Offer An Exceptional Customer Experience
An exceptional customer experience is a staple of brand loyalty. According to Salesforce, 80% of customers say CX is as important as a company’s product or service, and 57% went elsewhere for a better experience. An excellent product by itself rarely maintains the modern consumer’s attention; convenient, effective customer service is paramount to brand loyalty and, ultimately, company success. – James Freeze, Interactions LLC
- Guarantee Your Services Or Products
Like any good relationship, listening to your partner is vital to success. The same goes for clients. If you listen to your clients’ needs, what their interests and problems are, then provide solutions that are transparent and bring real value, you will create natural loyalists. Authenticity matters. If you can, guarantee your services/product. It imbues trust, especially in new client relationships. – Samantha Iodice, The Sauce Experience
Senior Vice President, Sales and Marketing
Find out how Skybridge Americas can help you delight your customers and grow your business.
We seamlessly integrate our superior customer care skills with your brand messaging. For more information, contact us at 763-477-7720 or submit the form below!