In the Race to Meet Shifting Customer Values, Tap Into The Simple Genius of the Kano Model

Jeff Batt - July 31, 2020

Customers everywhere are undergoing a dramatic (sometimes unconscious) recalibration of their brand expectations. For the brands who fail...

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A 7 Step Roadmap to Your Post-Pandemic Business

Jeff Batt - July 28, 2020

While there’s a lot of advice floating around out there about how to save, revive, restore, or reboot...

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COVID-19 Didn’t Cause All of Your CX Issues, It Just Exposed Them

Jeff Batt - July 23, 2020

Businesses throughout the world are busy revising sales projections, staffing costs, even entire strategic plans in response to...

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